Image is king. Websites and social media all demand instant
eye candy. These days even radio stations need art.
If you can provide a good photo then your story is likely to
be bigger, better placed and more widely read. Even camera phones can now
provide print-quality pix so there really is no excuse not to.
Don’t be intimidated into thinking you need to provide the
shot of the year. Picture editors basically need four things:
1.
Make sure your subjects are in focus
2.
Make sure the shots are high res
3.
As a rule don’t provide black and white shots
4.
The picture must tell the story – provide a
short caption with names so they know what it is about.
More and more pictures are now contributed rather than
commissioned. Editors will be grateful for your help if you give them what they
need.
©Claire Crawley StartPoint PR 2012
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