Newspapers may thrive off their ‘Hold the Front Page’ image but in reality their contents are planned early.
If you want to maximise your chances of good coverage in the
next paper then don’t wait until the last minute to give them your story.
Weekly editions are best contacted a day or two after the
last issue has come out. Dailies have usually filled the paper well before lunchtime.
If you are planning a big announcement but need to keep the
details under wraps, at least give the journalists some advance notice so they
can save you a space.
If you are hoping to appear in a specific section, such at
What’s On or Business, these may need even more time. Often there are queues of
stories waiting to go in.
Longest lead times of all are for magazines. Many national
publications are prepared six months before the issue date and they don’t
welcome last minute changes.
If you are still unsure and it is really important to get yours
in for a specific then appears in a specific day and no other, call your target
media and ask their advice. They are usually happy to give it. Good luck!
For suggestions on how
to make sure your news is a good enough story please see my earlier blog post.
© Claire Crawley 2012 - please don't reproduce any material on the start point website without my permission
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